The challenge is the most online business owners don’t really understand the value of it or whether or not it is important for them to do it. Within this report, we will dip in depth into what keyword research is and why it is vital for you and your business.
What’s Keyword Research?
Usually keyword research comes in 2 parts: Choosing your main keywords and niche, then selecting specific low-competition key phrases to target and dominate.
Doing keyword research is critical in many ways. What are the advantages of performing keyword research?
First of all, you’ll save a whole lot of time by doing the correct keyword research. Rather than building your websites and hoping that it’ll work, you are figuring out whether or not it will work before you construct a single page.
You are only putting work into building campaigns and web pages that you know are specifically targeted for keywords most likely to attract traffic and buyers.
You’ll also learn a lot about your market in the keyword research procedure.
What could happen should youn’t do your keyword research properly?
What is most likely to happen is you will devote a whole bunch of time creating and promoting your site, simply to have really little to no returns.For any type of seo work our site Small Seo Tools provides 100% free tools for any work related to SEO.
Imagine putting in most of the psychological, emotional and physical effort of building a website. All the hopes and dreams of the cash you want to make. Just to have all that clean down the drain.
Small seo tools
Not doing your keyword research when you are starting a website is similar to opening a restaurant without doing research on the location you’re opening the restaurant at.
If you are starting a restaurant, would not you want to know how many folks come by this area every day? How many different restaurants have been competing in this area? Wouldn’t you want to do your research to see if there’s another place in town with much more visitors and need yet has less competition?
Keyword research works very much the exact same way. Before you build a single page, you should be aware of how much traffic you could reasonably expect, and just how much competition you have.
How It Works: Selecting Your Main Keywords
The first step to any key word research procedure is to select your primary keyword(s).
Each will attract a very different crowd of people, have different visitors statistics and different levels of competition.
The keywords you choose should:
• Give you a foot in on what would otherwise be quite a competitive market.
• Allow you to start by targeting sub-niches, but then work your way up to ranking for wider and broader keywords.
• Allow you to start getting traffic right now by targeting less competition keywords.
It’s not just part of your traffic plan, but its portion of your advertising strategy.
It is very tough to change how you brand yourself after you’re known in your business. This way you won’t have to go through the costly process of changing your brand later on.
Laser-Targeting Keywords Designed To Rank
Once you’ve done your research about what broad group of keywords you are targeting, then the next step is to select specific keywords to target. You goal when selecting these key words is to actually get on the top 1-5 places on Google.
At first, the search phrases you’re going to target are going to be quite low traffic and quite low rivalry. As your website grows, your PageRank increases and your authenticity in Google’s eyes develops, you’re target higher and higher traffic search phrases.
Every keyword that you opt to target should also contain or be closely related to your most important keywords and phrases. This allows you to instantly rank to your reduce traffic keywords while you simultaneously build towards rank well for your most important keywords.
To illustrate just how big of a difference doing your comprehensive and targeted keyword search makes, let us take the case of two companies in the same field.
Let us say there are two business owners both targeting the health area. They’ve a revolutionary system that allows dieters to eat nearly anything they want and still shed weight. Not only that, it is healthy and sustainable in the long term.
Bob, the first business proprietor decides that his product is so great that he does not have to do keyword research.
He decides to simply create a web site about weight reduction, speaking about his goods and selling his product. Developing his website takes about 40 hours (or cost him roughly $2,000 if he chose to cover it).
Creating his merchandise took about 100 hours.
In actuality, his site is buried beneath 20 pages of rivalry!
Even after putting a bunch of work into getting backlinks, he’s not likely to get any traffic, because the key words he selected were simply too aggressive. He’s up against individuals will million dollar advertising budgets. Businesses that have entire marketing teams devoted to only SEO. How can his startup business maybe compete?